Content plays an important role in SEO and successful firms optimize their content and derived success from it. To be in the good books of buyers, reference groups, influencers, you need to provide insightful articles that throw light on various problems faced by the people and appropriate solutions.

First of all, it is about searching for words. People search for solutions or information with the help of queries. Digital marketers must understand them, analyse them and insert them in the articles they post.

Secondly, it is not about search words, on the other hand, it is keywords about a particular product or solution that is familiar in the media or constantly appear as jargon in the communications. The success of article writing hinges on finding popular keywords, making use of them in the articles without stuffing the same and giving backlinks to the product page or website.

The Intellectuals keep a close watch on various products, services, the latest keywords used and how they help land on landing pages. Our constant follow up with research help us deliver powerful as well impacting communications

SEO centric articles are one strategy. At the same time, there is a requirement for case studies, white papers, press releases to attract the attention of the audience. When it comes to posting an article on Linkedin the strategy is different. There the focus is more on touching upon the intellectualism rather than just searching words